Philanthropist and musician Samuel Asaa, stage-named SamAiam, says he is prioritizing youth outreach and social initiatives this year as part of efforts to strengthen community development in the Upper East Region.
In an interview on Work Stretch on Dreamz FM, Asaa said his foundation plans to expand its programs targeting young people, including drug abuse awareness campaigns in senior high schools.
The philanthropist said the school outreach program has already made an impact, with students actively participating in discussions about the dangers of substance abuse and the importance of making responsible choices.
“We started this to help young people move away from habits that could destroy their lives,” Asaa said during the interview hosted by radio presenter Prosper Wooma.
He explained that his team will continue visiting schools to reinforce the message and provide guidance to students facing peer pressure.
According to Asaa, the initiative is inspired partly by his own experiences studying abroad, where he witnessed how young people can easily be influenced by friends to experiment with drugs.
Although he said he briefly tried substances while in college in the United States, Asaa noted that he quickly realized the dangers and decided to stay away from them.
“I tried it and realized it wasn’t good for me,” he said, adding that the experience motivates him to advise young people to avoid harmful influences.
As part of the foundation’s broader activities, Asaa said the team is also planning to organize free health insurance registration and community football matches to promote social development.
However, the popular Asaa Music Festival will not be held this year, as the team shifts its focus to youth education and other community programs.
Asaa emphasized that his long-term vision is to build a strong foundation capable of supporting people in the region through social interventions and partnerships.
“We didn’t start this to play with it,” he said. “We started it as a foundation, and we want it to grow and help people.”
He urged supporters and community members to remain committed to the initiative and contribute ideas that could strengthen its impact.
