Philanthropist and musician Samuel Asaa, stage-named SamAiam, says his foundation will intensify efforts to combat drug abuse among young people following a recent senior high school awareness campaign in the Upper East Region.
Speaking in an interview on Work Stretch on Dreamz FM, Asaa commended members of his team for continuing outreach activities in his absence and engaging students on the dangers of drug abuse and addiction.
“Our goal is to encourage young people to stay away from harmful substances and make better life choices,” Asaa said during the interview hosted by radio presenter Prosper Wooma.
The campaign involved visits to several senior high schools where students were educated about the risks of substance abuse and peer pressure.
According to Asaa, the initiative was not meant to impose restrictions on young people but rather to guide them toward responsible decisions.
“We are not there to enforce anything on anyone,” he said. “We are trying to encourage them and discourage them from abusing drugs that can harm their lives.”
Asaa noted that some students shared testimonies about how drug use had affected their peers, including cases where substance abuse led to mental health challenges.
He said those experiences reinforced the importance of sustained education on the issue.
Asaa also revealed plans to personally join upcoming school visits to expand the campaign and reach more students in the region.
The philanthropist said his foundation intends to make the school outreach a continuous program rather than a one-time activity.
“We are planning to keep it going so that we reach a larger number of young people,” he said.
As part of the initiative, the foundation will also follow up with schools that previously participated in the campaign.
Beyond the drug awareness program, Asaa said the team is planning additional community initiatives, including health outreach and youth development activities in the coming months.
He encouraged community members and supporters to offer advice and support to help expand the impact of the foundation’s work.
“We are here to stay and do bigger things,” Asaa said.



