Students of Zamse Senior High Technical School (ZAMSTECH), Bolgatanga Technical Institute (BOTECH), and Bolgatanga Secondary School (BIG BOSS) have joined MTN Ghana in its annual Save a Life blood donation campaign aimed at supporting healthcare delivery in the Upper East Region.
The initiative, which forms part of MTN Ghana’s corporate social responsibility, is designed to demonstrate love and compassion through voluntary blood donation to help save lives. The annual exercise coincides with Valentine’s Day — a day dedicated to showing love and reaching out to humanity, especially the vulnerable.
MTN Ghana has consistently spearheaded the campaign as a way of giving back to society and supporting customers and community members who may require blood transfusions during emergencies.
The exercise also comes at a time when the Regional Blood Bank frequently raises concerns about inadequate blood supplies to cater for pregnant women, accident victims, and other emergency cases.
This year, MTN took the campaign to three schools in the Upper East Region, targeting the collection of 400 pints of blood to replenish stocks at the Regional Hospital’s blood bank.
The Upper East Regional Area Sales Controller of MTN, Mr. Martin Yaw Kumoba, disclosed that the company aims to collect 7,000 pints nationwide, with 400 pints expected from the Upper East Region alone.
“We are collaborating closely with the blood bank because we understand how critical the situation is regarding blood shortages. We are aware of the number of accidents recorded in the region and the increasing number of patients who require blood,” he stated.
Mr. Kumoba further appealed to individuals, corporate institutions, fitness clubs, women’s groups, and youth associations to support the initiative.
“I am using this opportunity to call on corporate Ghana and organized groups including keep-fit clubs, women’s groups, and youth groups to collaborate with us in saving lives through blood donation,” he urged.
The Save a Life campaign continues to serve as a vital intervention in addressing blood shortages while promoting a culture of voluntary blood donation across the country.
