The managing director of Kacstone Records has urged young people in Ghana’s Upper East Region to use creativity and discipline to drive development while avoiding drug abuse and other harmful behaviors.
Speaking at an International Tea Day celebration organized by A1 Radio in collaboration with Aquabolg Mineral Water, Wenawome Aborah said the future of the region depended largely on its youth.
Kacstone Records was one of the sponsors of the event, which was held at the premises of A1 Radio in Bolgatanga to mark International Tea Day.
“The youth are not just the leaders of tomorrow, they are active drivers of development today,” Mr Aborah said.
He described talent as one of the region’s greatest resources, particularly within the creative arts industry, where young people are increasingly building careers through music, fashion, photography, film, content creation and digital media.
According to him, the creative industry provides opportunities for economic growth and social impact if young people remain focused and committed.
“To the rising creatives in the music industry, I encourage you to create a niche for yourselves,” he said. “Be authentic. Let your sound, message and identity stand out.”
Mr Aborah encouraged young musicians and content creators to use their platforms to address issues affecting society, including unemployment, education, peace and community development.
He also cautioned young creatives against drug and substance abuse, saying many talents and careers had been destroyed because of addiction.
“Drugs are not a source of creativity,” he said. “True creativity comes from discipline, focus, passion and hard work.”
Mr Aborah noted that digital streaming platforms, social media, live performances and brand partnerships have created new opportunities for young creatives to reach audiences beyond Ghana.
“What is needed is consistency, learning, professionalism and self-belief,” he said.
The International Tea Day event brought together media practitioners, youth and stakeholders to discuss youth growth and development in the Upper East Region.
