The chief executive officer of BC Bencyn Group, Benjamin Anyanah, is urging Ghanaian youth to abandon the pursuit of quick success and instead embrace patience, self-confidence and a willingness to start small as pathways to economic independence.
Speaking on Dreamz FM’s “State of Our Nation” program, Mr Anyanah said many young people are undermining their own potential by seeking instant results rather than committing to the gradual process required to build sustainable livelihoods.
“Success cannot go with hurry. It is a process,” he said, likening business growth to farming cycles that require time to yield results. “You cannot harvest crops before they mature.”
Mr Anyanah, who recounted starting his own journey by selling newspapers without capital, emphasized that hardship and necessity often spark innovation. He said his entry into business was driven by repeated job rejections and a willingness to take on humble beginnings.
“Need and pain are the foundation for creativity and innovation,” he said.
The business leader challenged the notion that entrepreneurship requires significant startup capital, insisting that value creation, not money, is the true starting point.
“Money is a byproduct. You don’t start with money; you start by solving problems,” he said.
He also criticized what he described as a growing lack of confidence among young people, linking it to impatience and, in some cases, unethical behavior such as theft.
“People who believe in their ability to succeed do not steal. They understand the process,” Mr Anyanah said.
He further encouraged youth to identify their strengths, align them with societal needs, and remain open to opportunities, even in unexpected places. He cited an example of a young man who began working in a bar and later rose to a senior banking position after being discovered there.
“Opportunities come when you least expect them,” he said.
Mr Anyanah stressed the importance of humility, discipline and adaptability, noting that non-verbal cues such as behavior and appearance can influence opportunities in society.
He also called for mentorship programs and community engagement to help guide young people, offering to support training initiatives through his business and entrepreneurship platforms.
